432 Brand Identity images
DESIGN CRAFT: Craft - Incorporating: Photography, Typography, Illustration, Copywriting
The name ‘432’ comes from 432hz which is recognised to be the tone that the natural world resonates at. The greatest musicians, such as Mozart and Verdi, based their music on the natural vibration of 432hz. Ancient Egyptian instruments that have been unearthed are largely tuned to 432Hz and also the Ancient Greeks tuned their instruments predominantly to 432Hz.
With such an evocative name we decided to create a set of visual tools that represented the name and significance of it. We worked with a sound specialist to develop tools which could help us visualise what 432hz could actually look like, effectively ‘painting with sound’.
We developed a series of patterns and images that were created using a combination of sound analysis tools. The images are created using the visual of the wave pattern of the frequency from an oscilloscope and then using spectrographic analysis we combined these together to create completely unique image forms. We also integrated a randomisation element into the colour system of the spectrograph to create a series of colour patterns to create a series of images that are never the same twice.