DIGITAL MEDIA: Visualisations
Working closely with creative agency, Freytag Anderson, we were commissioned to produce a series of visuals for their rebrand of Edinburgh based, COCO Chocolatier. 3D visuals were viewed as an ideal medium to ensure brand consistency across their range of chocolate which changes seasonally, with additional special one-off collaborations with various artisan providers also required from time to time. The CGI’s were also exported in layered Photoshop files allowing total freedom for future use.
In addition to the CGI pack shots, we created a gallery scene where the bars and drinking chocolate could be exhibited to further enforce ‘The Art of Chocolate’ strap line created by Freytag Anderson.
The new brand position of COCO has created opportunities to collaborate with art institutions such as the V&A, National Galleries and Tate.