Oilenco – Hybrid Plug Brochure
GRAPHIC: Corporate Literature/Annual Report
The brief from oil and gas engineering company, Oilenco, was to create a piece of literature that would grab potential customers’ attention and retain it for at least 20 minutes – a bold signal of intent, differentiating them from their competitors.
We set out to make this book a journey of discovery, where the customers could learn about the company and its people. Each staff member is credited, demonstrating company value and providing real context and authenticity.
Taking our inspiration from Swiss watch manufactures, we wanted to create a book which would embody similar qualities: engineered perfection, precision, and reliability.
Combining this high-quality feel with an engineered capability, we produced a piece of corporate literature to be retained by potential customers as a point of trusted reference.
It has instant visual appeal and a commanding sensory presence. Every page, every word, every image resonates quality, reassuring the reader that they are investing in a reliable and experienced company. Hidden talking points such as the augmented model are intended to drive excitement.
The contrast of the metallic silver against the black stock is striking but also echoes the company’s qualities of precision and clarity. All photography was commissioned specifically for this book.