Scottish Police Federation Centenary
Direct link: https://vimeo.com/332199310
GRAPHIC: Direct Mail
Cause & Effect
Scottish Police Federation
2019 marks 100 years of the Scottish Police Federation. The SPF represents 98% of all police officers across Scotland in the ranks of constable, sergeant, inspector and chief inspector, police cadets and special constables.
A lot has changed in that century, but its remit to represent all members in matters impacting welfare and efficiency hasn’t altered. To help celebrate the triumphs and overall journey, Cause & Effect was tasked with creating an identity, invite, book and exhibition event creative for an exclusive celebration for 300 members.
The brand needed to be timeless – something that refers to its heritage, and would’ve worked as well in 1919 as it works in 2019. The agency’s approach was to keep it minimal – clean, clear and classic, taking inspiration from police badges and the black and white uniform.
300 letterpress printed invites were sent to members of the SPF across Scotland, with a limited edition enamel pin badge in each. With their design, Cause & Effect aimed to intrigue and pique interests, while highlighting how exclusive the event was – creating an oval dye cut-out to reveal and showcase the badge before the recipient opened their invitation. Each name and address was handwritten by a calligrapher.