GRAPHIC: Promotional Literature
Glasgow School of Art
GSA is embedded in Glasgow, and Glasgow is embedded in GSA. The school and the city strengthen each other.
In 2018 we created a living, developing, online map to track the alumni, networks and influence of the school.
We embedded pointers to this live map throughout the undergraduate/postgraduate recruitment campaign, making explicit the circular connections from Glasgow to the school, across its communication materials, and back out to the city.
With key parts of the GSA estate inaccessible, GSA held virtual open days for prospective students worldwide to connect directly with staff and with each other. Edition and Live Map combined to provide a curated interactive guide for both remote and visiting prospective students.